Action Statement on Heart Failure: social media toolkit

 

Introduction

On 7 September 2021 the Heart Failure Policy Network (HFPN) launched the Action Statement on Heart Failure, urging the European Union (EU) to address the growing burden of heart failure. The action statement outlines clear policy recommendations for three main European institutions: the European Commission, the Council of the European Union and the European Parliament. It was developed with the guidance of experts in heart failure and cardiovascular disease (CVD), and has been endorsed by 27 organisations.

The statement supports growing calls for the development of an EU Action Plan on Cardiovascular Disease, similar to Europe’s Beating Cancer Plan. Click here to find out more.
 

Call to action

We urge the EU to recognise heart failure as a healthcare priority and support national efforts to address the growing burden of the syndrome. With political, strategic and financial support from the EU, Member States could improve the lives of millions of citizens living with heart failure.
 

Why it matters

Heart failure is the leading cause of preventable hospitalisations in the EU. Consideration of this syndrome, and CVD more broadly, is essential for the EU’s societal progress (e.g. active and healthy ageing), longer-term prosperity and recovery from the COVID-19 pandemic.

Sample social media messages

 

These social media posts have been developed to promote the Action Statement on Heart Failure and advocate for EU-level action on heart failure and CVD.

Please share the following messages via your social media channels. You are welcome to adjust the posts to best address your audience or use them as inspiration to write your own.

Help us drive change for heart failure by using the hashtag: #ActionOnHF
 
 

Twitter

We need urgent #EU action on #HeartFailure to support #COVID19 recovery and long-term prosperity. Find out what European institutions can do to best manage the growing burden of #HeartFailure in the @HFPolicyNetwork’s new Action Statement #ActionOnHF: https://www.hfpolicynetwork.org/project/action-statement-on-heart-failure/

The @EU_Commission should ensure that #HeartFailure is included in their efforts to help Member States meet @WHO and @UN targets on non-communicable diseases. Find out more about #ActionOnHF in the @HFPolicynetwork’s ‘Action Statement on #HeartFailure’: https://www.hfpolicynetwork.org/project/action-statement-on-heart-failure/

@EU_Commission funding can support Member States’ efforts to raise awareness of #HeartFailure, train and accredit a specialist workforce and deliver best-practice care. Find out more in @HFPolicyNetwork’s new statement #ActionOnHF: https://www.hfpolicynetwork.org/project/action-statement-on-heart-failure/

Despite the impact of #HeartFailure, it is often not seen as a healthcare priority. @HFPolicyNetwork is asking @EU_Commission to consider #HeartFailure in #EU initiatives such as the European #HealthDataSpace, #EPSR and #DigitalEU programme. #ActionOnHF. https://www.hfpolicynetwork.org/project/action-statement-on-heart-failure/

The @EUCouncil should prioritise #HeartFailure in upcoming #EUPresidency agendas to help alleviate the syndrome’s burden on people, health systems and economies. Read the ‘Action Statement on #HeartFailure’ from @HFPolicyNetwork. #ActionOnHF. https://www.hfpolicynetwork.org/project/action-statement-on-heart-failure/

The @Europarl_EN should take action on #HeartFailure by including it in relevant Parliament reports on health. Find more asks in the @HFPolicyNetwork’s ‘Action Statement on #HeartFailure’. #ActionOnHF. https://www.hfpolicynetwork.org/project/action-statement-on-heart-failure/

#ActionOnHF is essential to address the growing burden of #CardiovascularDisease, the biggest cause of illness and death in the #EU. With the ‘Action Statement on #HeartFailure’, @HFPolicyNetwork is supporting calls for change #EUactionforCVD: https://www.hfpolicynetwork.org/project/action-statement-on-heart-failure/

The #EU can give Member States political, strategic and financial support to drive improvements in #HeartFailure care and outcomes. Read policy recommendations from @HFPolicyNetwork in the ‘Action Statement on #HeartFailure’: https://www.hfpolicynetwork.org/project/action-statement-on-heart-failure/

 

LinkedIn

With #COVID19 disruptions and an ageing population, the EU needs a clear way forward to tackle the burden that heart failure places on people, healthcare systems and economies. To address this, the Heart Failure Policy Network has launched an ‘Action Statement on Heart Failure’, calling for urgent EU action in this area. The statement contains policy recommendations for the European Commission, the Council of the European Union and the European Parliament. Read it here: https://www.hfpolicynetwork.org/project/action-statement-on-heart-failure/ 

 

Facebook

On 7 September the Heart Failure Policy Network launched the ‘Action Statement on Heart Failure’. The Action Statement, endorsed by 27 organisations, calls on European institutions to take urgent action on heart failure and cardiovascular disease to protect citizens, healthcare systems and economies.

Heart failure is the biggest cause of preventable hospitalisations in the EU. Consideration of the syndrome is essential for the EU’s societal progress, longer-term prosperity and recovery from the #COVID-19 pandemic. Download the Action Statement here: https://www.hfpolicynetwork.org/project/action-statement-on-heart-failure/ 

 

Social media assets

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The Heart Failure Policy Network is made possible with financial support from AstraZeneca, Vifor Pharma and Novartis Pharma. The content produced by the Network is non-promotional and not biased to any specific treatment or therapy. All outputs are guided and endorsed by the Network’s members.